News & Press
Spring 2009
Spring Greetings from the staff at Multimedia
Disposable income for products and services has changed the way we all do business in the past few months - I am sure that you have been hearing this over and over again. On a positive note, the internet is more powerful than ever before. People are making travel plans and purchasing products and gifts at the last minute more than ever; some within weeks and days of their departure and or needs. Thus, the value of internet advertising along with a solid web site that presents your business with its best foot forward is more important than ever. BUT...
In this instant world you need to make sure that your business is right at the click of the client's mouse. You need to be out there advertising where the highest number of people will find your service or products. Target marketing that WORKS for you. You need to market on sites that will bring you the most traffic and exposure in your area.
How can you market effectively with an ever-increasingly-shrinking budget? By utilizing quality traffic and targeted websites.
The internet is the most accountable form of advertising allowing you to track your marketing and search engine dollars. Make sure you have complete and accurate web traffic statistics from your web hosting company. These statistics should be available to you 24/7. You should have the passwords for ease of access anytime. Renewing advertising? Have the statistics at your fingertips! These stats should provide you with a breakdown of how many people are visiting your site, what they are looking for within your site, most requested pages, and referring URLs. Just finding out how many people you get from a referer may not be enough, you need to know if those referers are just hitting your main page or actually visiting your complete site. People DO NOT KNOW how they found your site 9 times out of 10 when they are asked. You need to have accurate stats!
Some hidden falsehoods to be aware of:
-When you look at your stats, click on a link that has supposedly brought traffic to your site. Is your web site link on that page or do you automatically get a visitor click when the web site you are listed on gets a visitor? A very good trick. The visitor may never see the page you are actually advertising on, yet your stats record it as someone viewing your ad.
-Also, hits are not unique visitors. A unique visitor is a unique IP address that visits your site. Hits are determined by the number of graphics on a page when you open or download it. Some pages will give you 100 hits!
Keeping your name out there is challenging. But having these statistics so you know best where you are spending your money is a large part of the answer. Do not be fooled, make sure that you get your stats live so you can see where your ad is. Spend your money on your top performers! This will be very apparent when you see your numbers.
Multimedia Advertising has one of the most comprehensive Web Site Hosting Packages available. We offer
1. Hosting that is on the backbone of the Internet and therefore fast.
2. Multiple email accounts with access from any computer terminal with Horde.
3. CGI Bin which allows you to use form email.
4. Secured servers which allows you to accept credit cards.
5. Submission to over 900 search engines at least 3 times per year.
6. Discounted rate on web maintenance.
7. Free analysis of optimization of website.
8. When hosting with us, we manage your accounts and automatically renew your domain name(s).
9. State of the art web statistics so that you have a complete analysis of your web traffic.
10. Only $35.00 per month.
Above is our hosting package. It also includes search engine submissions. We are happy to answer your questions and concerns regarding stats, web site submissions, advertising and hosting. Please give us a call toll free at 1-877-870-9420 to see how we can start saving you money by keeping you informed on how you spend your advertising dollars. Contact us for more information.
